Overview Segment Rankings Detailed Analysis Methodology Self-Assessment

Detailed analysis

What each segment's stack actually looks like

Evidence-backed profiles per company-size segment and industry. Every figure is drawn from a named source; modeled figures are labeled; blocks with too little evidence are left out rather than guessed.

By company size

The whole market, split into bands by employee count.

By industry

One industry at a time, read across every company size.

Size-band report: Mid

Security and sales tools set the band apart

Among all size bands, its networking categories have the heaviest overlap of competing tools.

Anti-virus, endpoint detection, and sales-commission tools are the categories that most set this band apart.

share of named network-troubleshooting reviewers who reviewed two or more competing tools: 22.0%

Software categories ranked by how much more often they appear in this size band's reviews than across the full pool of reviews we studied.

Anti Virus shows up 3.23× as often in this group's reviews as across the full pool of reviews we studied.

Anti Virus3.23×

Endpoint Detection and Response (EDR)2.99×

Commission2.88×

Sales Performance Management2.7×

Travel Management2.54×

Desk Booking2.46×

Corrective and Preventive Action (CAPA)2.45×

Endpoint Protection2.44×

same rate as the full pool (1×)

Overlap by category: the share of named reviewers who reviewed two or more competing products over the period we studied.

About 1 in 5 Network Troubleshooting reviewers reviewed two or more competing products (22%).

Network Troubleshooting22%

Network Security14.9%

Payment Processing11.3%

Network Management10.9%

Configuration Tools10.5%

Coaching9.4%

3D Computer-Aided Design (3D CAD)8.6%

Appointment Reminder8.6%

Contract price ranges for the unit types we cover. Some labels are priced per seat and others per whole contract, so we do not compare prices across bands.

The band spans the lowest to highest price we observed. The tick, like the figure on the right, marks the typical (median) price.

Users$127

Employees$91

Licenses$57

Seats$68

Devices$45

Employee$80

Units$159

User$8

15 pricing models.

The variety of software categories has narrowed steadily across the study period.

Software variety narrowed about 10% over the period: from 378.2 distinct categories in 2023 to 341.8 in 2026 H1.

Each year's figure counts the distinct software categories in 1,000 review entries drawn at random, so years compare on equal footing.

In TrustRadius reviews, sprawl complaints run just below the rate across the full pool of reviews.

This group1.4%

Full review pool1.5%

Based on 5,901 reviews from this group.

“A few included tools that are just irrelevant or unused”
— TrustRadius reviewer, Digital Marketing Specialist (501-1000 employees)

“I've had to purchase another tool to connect to the data to do this work”
— TrustRadius reviewer, Digital Marketing Director (501-1000 employees)

How to read these charts

How often a category shows up: its share of this group's reviews divided by its share of the full pool of Capterra reviews we studied, covering 2023 to mid-2026. A result above one means this group leans on the category more than the full pool of reviews does. One product can sit in several categories at once, so a single review counts toward each of them. A category must have at least 200 reviews from this group to appear.
Overlap of competing products: for each category shown, the share of its named reviewers who reviewed two or more rival products in it between January 2023 and June 2026. This counts reviews written, not purchases made. The tools need not have been in use at the same time. A category needs at least 50 such reviewers to qualify, and we show only the eight highest.
Contract price spans: negotiated prices Vendr publishes from real contracts, grouped by what each vendor charges for. Some labels are a rate per unit (a user, a device); others are a single whole charge (a subscription, a platform fee). So the rows are not the same kind of number. Each point is the midpoint of one published range. A band here groups prices by how much is bought, not by the buyer's headcount. So we do not compare price spans between bands. Only labels with at least five points appear, and we show the eight deepest.
Variety of software categories: how many different software categories show up when we draw 1,000 review entries at random from this group, once for each year. A review counts once for every category its product is listed under, so 1,000 entries covers a couple of hundred reviews. A higher number means more varied software across the group. It is not the number of tools any one company runs.
Sprawl complaints: the share of TrustRadius reviews whose 'cons' mention any of ten set phrases about tool overload, among them 'too many tools', 'unused' and 'duplicate'. A review counts once, no matter how many phrases it hits. The comparison rate covers the whole TrustRadius pool. That pool includes a 'large' size group the bars leave out, because TrustRadius gives it no employee range. These are different reviews from the Capterra pool behind the charts above.

Evidence

Sources: Capterra review corpus (RTI Review Panel); Capterra co-review identities (RTI Review Panel); Capterra review corpus, rarefied per year (RTI Review Panel); Vendr contract price points; TrustRadius review cons (independent panel); Vertice most-installed applications

Window: 2023-01-01 → 2026-07-01

No sponsor data flows into this index — every input is independently sourced.

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How to read these charts

How often a category shows up: its share of this group's reviews divided by its share of the full pool of Capterra reviews we studied, covering 2023 to mid-2026. A result above one means this group leans on the category more than the full pool of reviews does. One product can sit in several categories at once, so a single review counts toward each of them. A category must have at least 200 reviews from this group to appear.

Overlap of competing products: for each category shown, the share of its named reviewers who reviewed two or more rival products in it between January 2023 and June 2026. This counts reviews written, not purchases made. The tools need not have been in use at the same time. A category needs at least 50 such reviewers to qualify, and we show only the eight highest.

Contract price spans: negotiated prices Vendr publishes from real contracts, grouped by what each vendor charges for. Some labels are a rate per unit (a user, a device); others are a single whole charge (a subscription, a platform fee). So the rows are not the same kind of number. Each point is the midpoint of one published range. A band here groups prices by how much is bought, not by the buyer's headcount. So we do not compare price spans between bands. Only labels with at least five points appear, and we show the eight deepest.

Variety of software categories: how many different software categories show up when we draw 1,000 review entries at random from this group, once for each year. A review counts once for every category its product is listed under, so 1,000 entries covers a couple of hundred reviews. A higher number means more varied software across the group. It is not the number of tools any one company runs.

Sprawl complaints: the share of TrustRadius reviews whose 'cons' mention any of ten set phrases about tool overload, among them 'too many tools', 'unused' and 'duplicate'. A review counts once, no matter how many phrases it hits. The comparison rate covers the whole TrustRadius pool. That pool includes a 'large' size group the bars leave out, because TrustRadius gives it no employee range. These are different reviews from the Capterra pool behind the charts above.

Evidence

Window: 2023-01-01 → 2026-07-01

No sponsor data flows into this index — every input is independently sourced.