Overview Segment Rankings Detailed Analysis Methodology Self-Assessment

Detailed analysis

What each segment's stack actually looks like

Evidence-backed profiles per company-size segment and industry. Every figure is drawn from a named source; modeled figures are labeled; blocks with too little evidence are left out rather than guessed.

By company size

The whole market, split into bands by employee count.

By industry

One industry at a time, read across every company size.

Size-band report: Upper Mid

A scaled-up mid-market stack

Corporate wellness and sales-commission tools are its most distinctive categories. The sales-compensation pattern it shares with the mid band runs stronger here.

Government, sales-performance management, and mentoring tools follow the two leaders. Nurse scheduling, learning-experience platforms, and configuration-management databases come just behind.

how many times more often corporate-wellness tools appear here than in the full pool of Capterra reviews we studied: 4.19×

Software categories ranked by how much more often they appear in this size band's reviews than across the full pool of Capterra reviews we studied.

Corporate Wellness shows up 4.19× as often in this group's reviews as across the full pool of reviews we studied.

Corporate Wellness4.19×

Commission4.05×

Government3.76×

Sales Performance Management3.66×

Mentoring3.59×

Nurse Scheduling3.03×

Learning Experience Platform2.93×

Configuration Management Database (CMDB)2.89×

same rate as the full pool (1×)

Design and browser tools show the most overlap between competing products here, ahead of network security. Each bar is the share of that category's reviewers who reviewed two or more competing products.

About 1 in 10 3D Computer-Aided Design (3D CAD) reviewers reviewed two or more competing products (10.3%).

3D Computer-Aided Design (3D CAD)10.3%

Browser8.8%

Network Security8.7%

AI Writing Assistant7.9%

B2B (Business-to-Business) E-Commerce Platform7.7%

Network Troubleshooting7.5%

Animation7.3%

Network Management7.2%

Contract price spans for what Vendr prices against in this band. We show each span on its own, not as a comparison across bands.

The band spans the lowest to highest price we observed. The tick, like the figure on the right, marks the typical (median) price.

Users$81

Employees$33

Licenses$39

Devices$41

Envelopes$3

Assets$25,637

MAUs$11

7 pricing models.

The variety of software categories has narrowed in each year of the period we measured.

Software variety narrowed about 10% over the period: from 496.3 distinct categories in 2023 to 447.1 in 2026 H1.

Each year's figure counts the distinct software categories in 1,000 review entries drawn at random, so years compare on equal footing.

“Tool integrations. Integrating directly with other visualization tools has been challenging and doesn't work smoothly from the get go.”
— TrustRadius reviewer (5001-10,000 employees)

“While there is an impressive list of third party integrations, some of the tools we use were not represented.”
— TrustRadius reviewer, Instructional Development Specialist & Web Project Manager (5001-10,000 employees)

How to read these charts

How often a category shows up: its share of this group's review activity divided by its share across the whole pool of Capterra reviews we studied, covering 2023 to mid-2026. Above one means this group leans on the category more than that pool does. One product is listed under several categories at once, so a single review counts toward each of them. A category needs at least 200 reviews from this group to appear.
Overlap of competing products: for each category shown, we look at its reviewers who are identified by name. This is the share of them who reviewed two or more rival products in it. The window runs from January 2023 to June 2026. It counts reviews written, not purchases made. The products need not have been in use at the same time. A category needs at least 50 such reviewers to qualify, and only the eight highest are shown.
Contract price spans: negotiated prices Vendr publishes from real contracts, grouped by what each vendor prices against. Some labels are a rate per unit, like a user or a device. Others are a whole charge, like a subscription or a platform fee. So the rows are not the same kind of number. Each point is the midpoint of one published range. Each band reflects the quantity a buyer purchases, not the buyer's headcount, so we do not compare spans between bands. Only labels with at least five points appear, and the eight deepest are shown.
Variety of software categories: how many different software categories appear when we draw 1,000 review entries at random from this group, once for each year. A review counts once for every category its product is listed under, so 1,000 entries covers a couple of hundred reviews. Higher means more varied software across the group. It is not the number of tools any one company runs.

Evidence

Sources: Capterra review corpus (RTI Review Panel); Capterra co-review identities (RTI Review Panel); Capterra review corpus, rarefied per year (RTI Review Panel); Vendr contract price points; Vertice most-installed applications

Window: 2023-01-01 → 2026-07-01

Omitted: the independent review cross-check (not enough evidence to publish)

No sponsor data flows into this index — every input is independently sourced.

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How to read these charts

How often a category shows up: its share of this group's review activity divided by its share across the whole pool of Capterra reviews we studied, covering 2023 to mid-2026. Above one means this group leans on the category more than that pool does. One product is listed under several categories at once, so a single review counts toward each of them. A category needs at least 200 reviews from this group to appear.

Overlap of competing products: for each category shown, we look at its reviewers who are identified by name. This is the share of them who reviewed two or more rival products in it. The window runs from January 2023 to June 2026. It counts reviews written, not purchases made. The products need not have been in use at the same time. A category needs at least 50 such reviewers to qualify, and only the eight highest are shown.

Contract price spans: negotiated prices Vendr publishes from real contracts, grouped by what each vendor prices against. Some labels are a rate per unit, like a user or a device. Others are a whole charge, like a subscription or a platform fee. So the rows are not the same kind of number. Each point is the midpoint of one published range. Each band reflects the quantity a buyer purchases, not the buyer's headcount, so we do not compare spans between bands. Only labels with at least five points appear, and the eight deepest are shown.

Variety of software categories: how many different software categories appear when we draw 1,000 review entries at random from this group, once for each year. A review counts once for every category its product is listed under, so 1,000 entries covers a couple of hundred reviews. Higher means more varied software across the group. It is not the number of tools any one company runs.

Evidence

Window: 2023-01-01 → 2026-07-01

Omitted: the independent review cross-check (not enough evidence to publish)

No sponsor data flows into this index — every input is independently sourced.